Here’s what I think, my friends: TikTok Shop just landed in the EU, and it’s kinda like the new kid in school everyone’s curious about. And if you’re in Serbia—or anywhere in Europe, really—this might be the perfect time to sneak in before the crowd gets too big.
So, why TikTok Shop?
You know how everyone’s already scrolling TikTok for hours? Well, now they can buy straight from there. No “click out, open new tab, find the product” nonsense. Just watch, click, buy. Smooth as rakija on a cold night.
Benefits?
- Visibility – TikTok’s algorithm is a beast. If your video lands, your shop could be in front of thousands overnight.
- Impulse buys – people are in “fun mode” when they scroll. See something cool, and bam—they buy it.
- Low entry barrier – you don’t need to reinvent the wheel. A phone camera and a decent product story can be enough.
Can you imagine having your store where people are already spending half their free time?
Integrating TikTok Shop with your website
Here’s the thing. If you already run an eCommerce site, TikTok Shop isn’t competition, it’s a booster!
- One dashboard, less chaos – Instead of chasing orders across five platforms, you connect TikTok Shop to your website. Everything syncs: inventory, payments, reports.
- Extra sales channel – Your site stays the “home base,” but TikTok adds an “express lane.”
- Data power – All orders funnel into your system, so you see what sells fastest, which videos drive sales, and how to adjust.
Basically, it’s less headache, more growth. Sounds good, right?
A2Z Solutions × Polako Finance
Now, here’s the spicy part. A2Z Solutions (you’ve probably heard of them—they’re one of the few in Serbia offering 360° eCommerce setups) teamed up with Polako Finance.
Polako Finance isn’t your boring bank-type partner. They’re laser-focused on making payments smooth in Serbia and across Europe. With them, you get:
- Fast, secure EU-wide payments
- Support for credit cards and local payment options
- Compliance handled (so you don’t need a law degree just to sell shoes online)
And when this plugs into A2Z’s 360 solution? You basically get the full package: website, TikTok Shop, hosting, security, payments, support. All synced.
Imagine not juggling five providers and a dozen logins. Just one team that knows the Serbian and EU market inside out. Pretty rare combo, huh?
Tips to get started
Let’s keep it simple. Here are some quick moves if you’re thinking of testing TikTok Shop:
- Pick a hero product – don’t list 200 items. Start with one or two that are catchy on video.
- Make short clips – raw, real, and fun beats polished ads on TikTok.
- Use Serbian + English captions – you’ll hit both local and EU audiences.
- Test & learn – TikTok rewards consistency. Post often, tweak fast.
What do you think—could you see your product in a 15-second TikTok blowing up?
Why now?
Well, TikTok Shop is still fresh in the EU. Early movers usually win because competition is lower, and the algorithm loves pushing new shops. Serbia isn’t overcrowded yet, so it’s like walking into a new bazaar before everyone else sets up.
Plus, with A2Z and Polako Finance covering your back, you don’t need to stress about tech headaches. You can focus on creating content and selling.
Next steps
Alright, if you’re serious, here’s the deal:
- Free 30-minute consultation for entrepreneurs – if you’re just starting out.
- Free website audit – if you already have a site but want to hook it up with TikTok Shop.
So, are you ready to test TikTok Shop for your business? Or do you want to wait until your competitor beats you to it?
